Dreambook
Dreambook is simply a database specially created for your dreams. Without thinking of limitation, save your dreams, analyze them.
UI
UX
Project Overview
Client: The Dream Company
Industry: Mobile Application
Timeline: 2020 - 2023
My Role: Product Designer
Dreambook is simply a database specially created for your dreams. Without thinking of limitation, save your dreams, analyze them.
User Research
Qualitative Personas
These personas depend on real Dreambook app users. We have interviewed two people. However, their real names and photographs won’t be disclosed in this case study.
User Journey Map
This is the journey that we actually want our users to engage in. Other parts of Dreambook are just additions for our users. The main action is here to make them record their dreams in the easiest way.
Because most of our users use Dreambook early in the morning. Most download ratings are starting in the morning. So we definitely needed to make the recording dream action in the first step.
Information Architecture (IA)
We optimized and organized the structure in order to help our users find what they can in the app.
Suggested Features
Collection of feedbacks
We have collected data from more than 2 users. Then there is this big picture of improvements that have appeared!
What did we do?
Improvement of Dreambook
After we got our feedback and talked about it for a while, and examined several other data analytics, we have decided to improve our experience in order to increase our conversion rate.
What did we learn?
It’s better to use a method like freeing the user from traditional decisions.
Our users taught us that sometimes the actual thing you want to present is not correct every time.
For example, it’s not always better to log the user in the app after onboarding.
Keep caring your users ideas, sometimes you should get out of best practices or traditional approachs.